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And so it begins: RifRaf Exhibit

October 29, 2008

Brainfood,Creative,Members,RifRaf Exhibit,Rochester

It turns out RifRaf is read by Scott Wolf, my mom, AND Jeremy Schwartz of RAF member Partners & Napier. Thanks Jeremy, for the snappy response and the great work for Kodak Entertainment Imaging. (Click on the image to see the ad bigger.) The film vs. digital argument has been raging for some time now. Living in the birthplace of organic, random, beautiful silver halide crystals, I have definitely drunk the kool-aid: I love film. I’d love to hear what local cinematographers and filmmakers have to say about the subject. Hellooo, Matt EhlersTim WainwrightDavid MarshallTim Beideck…and any of you lurkers out there. Feel free to chime in anytime.

Got some work of your own you’d like to share? Send it along, with a high-res jpg, credits and a brief description.

Here’s the story on this piece:

This is the first of 3 print ads and a link to live online content for a Kodak Entertainment Imaging campaign heralding film capture. We’re letting the industry talk back — in their own, authentic words — against the rising tide of hype revolving around digital capture and reminding motion picture professionals why film remains to be the gold standard for filmmaking. The campaign will culminate in the release of a documentary film which we’re currently editing for an early 2009 release.

The first print ad (attached) features Samuel Bayer, acclaimed commercial and music video director that has brought his vision to ads for Nike, Visa, Volkswagen, and Pepsi and to music videos for Nirvana, David Bowie, Green Day, My Chemical Romance, Sheryl Crow, The Strokes, Smashing Pumpkins and countless others. The ad is currently running in American Cinematographer and other trade pubs.

Check the first of some online content related to the effort.

Agency: Partners + Napier
Creative Director: Jeremy Schwartz
Account director: Kurt Jaekel
Account executive: Heather Semmler
Art Director: Jack Jankowski
Designer/Retouching: Jack Jankowski
Copywriter: Scott Allen
Photography: Gabrielle Revere (portraits), Jeremy Schwartz (insets), Justin Arcangeli (product)
Print Production: Doug Hood
Interactive Art Directors: Marcus Lennon, Mike Governale
Interactive Project Manager: Kim Pegg
Interview footage:
Director: Henry Corra
Producer: Jeremy Amar
Kodak Client: Sarabeth Litt, Nicole Phillips

And yes, we shot all content on film, both for print and motion interviews.