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Celebrating the 25th Annual ADDY Awards

March 22, 2016


This year marked the 25th annual ADDY Awards. On Friday, March 18 our creative community came together to celebrate our grit and our glory. And what a record breaking year it was! With more than 400 entries received, we awarded 94 ADDYs throughout the night – the largest number of any year.

Truth Collective received the coveted “Best of Show” award for its work on the Filmworthy Campaign (B2B)/Kodak Motion Picture Film. Other top winners included Partners & Napier, Dixon Schwabl, Cohber, Inc., Myers Creative Imaging, and Optic Sky Productions.

“Rochester’s creative advertising community continues to raise the bar, especially with this year’s record-breaking number of entries and level of talent,” said Rich Brainerd, RAF President. “The ADDY awards celebrate not only the winners, but the amazing and creative talent we have right here in Rochester.”

The night also featured 13 student ADDYs given to area college students, with Rochester Institute of Technology students winning big.  Ernst & Young awarded four $500 scholarships.

Industry veteran and RAF Founder Frank Kopec was given the Silver Achievement Award, a lifetime achievement award for individuals who have had a lasting impact on the local advertising community.

Winners from the Rochester ADDY Awards will go on to compete in the regional ADDY competition, with a chance to compete nationally.

To view this year’s showbook, be sure to visit our Facebook Album. For a complete list of winners, please see below.


Best of Show: Kodak Filmworthy Campaign – Truth Collective

Best of Video & Broadcast: “El Mongoose” Brick By Brick – Optic Sky Productions

Best of Photo: Out Scouting Legacy Photography – Myers Creative Imaging

Best of Print:  FUEL 16: Lost & Found – Cohber, Inc.

Judge’s Special Recognition: Monroe Community College Gold Star Campaign – Dixon Schwabl

Sales & Marketing: Sales Promotion

Sales & Marketing: Collateral Material

Sales & Marketing: Direct Marketing

Sales & Marketing: Advertising Industry Self-Promotion

Print Advertising: Magazine

  • Filmworthy Print Ad (B-to-B) Launch Script for Kodak Motion Picture Film – Truth Collective – Silver
  • Filmworthy Print Ad (B-to-B) Color Advantages Script for Kodak Motion Picture Film – Truth Collective – Silver
  • Filmworthy Print Ads (B-to-B) Kodak Motion Picture Film – Truth Collective – Silver
  • Press On Print Ad Campaign (B-to-B) For Kodak Printing Services Division – Truth Collective – Silver
  • Nalgene Summer Illustrated Essentials Trade Show Ads – Minerva Design – Gold
  • Nalgene Winter Hand-Lettered Trade Show Ads – Minerva Design – Gold

Print Advertising: Advertising Industry Self-Promotion

Out-of-Home & Ambient Media: Ambient Media

  • Rochester Museum and Science Center Frogs Exhibit – Dixon Schwabl – Silver

Out-of-Home & Ambient Media: Out-Of-Home

Out-of-Home & Ambient Media: Public Service

Online/Interactive: Websites

Online/Interactive: Social Media

Online/Interactive: Apps

Online/Interactive: Branded Content & Entertainment

Film, Video & Sound: Branded Content & Entertainment

Film, Video & Sound: Sales Promotion

Film, Video & Sound: Music Videos: Public Service

Cross Platform: Integrated Campaigns

Cross Platform: Public Service

Cross Platform: Advertising Industry Self-Promotion

Elements of Advertising: Copywriting

Elements of Advertising: Visual

Elements of Advertising: Film & Video

Elements of Advertising: Digital Creative Technology

Student Winners

  • Upstate Organic Ad Campaign – Daniel Jurman, RIT – Gold
  • Rebel with a Cause – Samantha Watson, RIT – Silver
  • Though At Work Title Sequence 2015 – Jacob Casson & Neil Lavigne, RIT – Gold
  • Suicide By The Mind – Andipaige Calloway, MCC – Gold
  • Positive Negative Magazine VOL. 9 – Joe Hodapp/Jenna Hebler/Kyra Krenitsky, RIT – Gold
  • Pix Tax – Emily A. Baker, RIT – Silver
  • Water For Hope Logo, Branding & Website Design – Claire Malboeuf, Nazareth College – Silver
  • Cultural Isolation – Chelsea Clarke, RIT – Silver
  • The Dad Bod – Annie Wong, RIT – Silver
  • Blac – Melissa Duet/Jihye Ma/Amber Doerr, RIT – Silver
  • Fast Fashion – Liz McGrail, RIT – Gold
  • A. Henckels – Andrea Corasanti, Syracuse University – Silver
  • Smartcar – Kate Degen, Syracuse University – Silver

EY Scholarship Winners

  • Daniel Jurman, RIT
  • Jacob Casson & Neil Lavigne, RIT

Local Only Awards


Congratulations to all our winners and best of luck as your work continues on to regional judging. Thank you to the community that continues to support this celebratory event. We look forward to seeing you next year for the 26th annual ADDYs!