This year marked the 25th annual ADDY Awards. On Friday, March 18 our creative community came together to celebrate our grit and our glory. And what a record breaking year it was! With more than 400 entries received, we awarded 94 ADDYs throughout the night – the largest number of any year.
Truth Collective received the coveted “Best of Show” award for its work on the Filmworthy Campaign (B2B)/Kodak Motion Picture Film. Other top winners included Partners & Napier, Dixon Schwabl, Cohber, Inc., Myers Creative Imaging, and Optic Sky Productions.
“Rochester’s creative advertising community continues to raise the bar, especially with this year’s record-breaking number of entries and level of talent,” said Rich Brainerd, RAF President. “The ADDY awards celebrate not only the winners, but the amazing and creative talent we have right here in Rochester.”
The night also featured 13 student ADDYs given to area college students, with Rochester Institute of Technology students winning big. Ernst & Young awarded four $500 scholarships.
Industry veteran and RAF Founder Frank Kopec was given the Silver Achievement Award, a lifetime achievement award for individuals who have had a lasting impact on the local advertising community.
Winners from the Rochester ADDY Awards will go on to compete in the regional ADDY competition, with a chance to compete nationally.
To view this year’s showbook, be sure to visit our Facebook Album. For a complete list of winners, please see below.
Best of Show: Kodak Filmworthy Campaign – Truth Collective
Best of Video & Broadcast: “El Mongoose” Brick By Brick – Optic Sky Productions
Best of Photo: Out Scouting Legacy Photography – Myers Creative Imaging
Best of Print: FUEL 16: Lost & Found – Cohber, Inc.
Judge’s Special Recognition: Monroe Community College Gold Star Campaign – Dixon Schwabl
Sales & Marketing: Sales Promotion
- 9 Miles Farm East Farm Pizza – Type High Letterpress – Gold
- Keurig TGI Fridays Integrated Campaign – Partners + Napier – Gold
- 92 Bengals Essential Oils – A3 Design – Gold
- Black Button Apple Pie Moonshine – Clark CSM – Silver
- REACH Snacks – A3 Design – Silver
- BOPS – A3 Design – Silver
- Tecgen POS Scale Hanger – Partners + Napier – Gold
- Incite Magazine – 7 Color Printing – Dixon Schwabl – Gold
Sales & Marketing: Collateral Material
- Root Catering Stationary – Dixon Schwabl – Gold
- WALL\THERAPY 2013 Season Book – Synthesis Collaborative – Gold
- Highland Hospital Into The Mix Gala – Dixon Schwabl – Gold
- Monroe Community College Gold Star Gala Campaign – Dixon Schwabl – Gold
- Constellation Brands White Sail Luxury Sales Incentive Kit – Partners + Napier – Silver
Sales & Marketing: Direct Marketing
- Constellation Brands Global Sales Conference Gifts – Partners + Napier – Gold
Sales & Marketing: Advertising Industry Self-Promotion
- FUEL 16: Lost & Found – Cohber, Inc. – Gold
Print Advertising: Magazine
- Filmworthy Print Ad (B-to-B) Launch Script for Kodak Motion Picture Film – Truth Collective – Silver
- Filmworthy Print Ad (B-to-B) Color Advantages Script for Kodak Motion Picture Film – Truth Collective – Silver
- Filmworthy Print Ads (B-to-B) Kodak Motion Picture Film – Truth Collective – Silver
- Press On Print Ad Campaign (B-to-B) For Kodak Printing Services Division – Truth Collective – Silver
- Nalgene Summer Illustrated Essentials Trade Show Ads – Minerva Design – Gold
- Nalgene Winter Hand-Lettered Trade Show Ads – Minerva Design – Gold
Print Advertising: Advertising Industry Self-Promotion
- Dixon Schwabl Business Cards – Dixon Schwabl – Gold
- FUEL 16: Lost & Found – Cohber, Inc. – Gold
- Incite Magazine – Dixon Schwabl – Gold
Out-of-Home & Ambient Media: Ambient Media
- Rochester Museum and Science Center Frogs Exhibit – Dixon Schwabl – Silver
Out-of-Home & Ambient Media: Out-Of-Home
- Right to Run 19K Poster – The Martin Group – Gold
- XRIJF – How Do You Jazz Fest? – Roberts Communications, Inc. – Silver
- Island Hopping – Partners + Napier – Silver
Out-of-Home & Ambient Media: Public Service
- Pass Life On Posters – Myers Creative Imaging/Brand Cool – Silver
Online/Interactive: Websites
- BMW 3 Series Ringtones – Partners + Napier – Gold
Online/Interactive: Social Media
- Root Catering Website – Dixon Schwabl – Silver
- Carestream Ascend Web Application – Dwaiter Design – Silver
- Friendship Dairies The Original Superfood Website – Partners + Napier – Silver
Online/Interactive: Apps
- Friendship The Original Superfood Generator – Partners + Napier – Silver
Online/Interactive: Branded Content & Entertainment
- “El Mongoose” Brick By Brick – Optic Sky Productions – Silver
Film, Video & Sound: Branded Content & Entertainment
- Willie “El Mongoose” Monroe Jr. – Will Strawser – Silver
- A Deliberate Life – Full Movie – fishingpoet – Silver
- Proliteracy – Solon Quinn Studios – Gold
- Tailwater Lodge Presents Men of Steel – Solon Quinn Studios – Silver
Film, Video & Sound: Sales Promotion
- Bespoke – LaBarge Media – Silver
Film, Video & Sound: Music Videos: Public Service
- Proliteracy – Solon Quinn Studios – Silver
- Survivors Part II – Solon Quinn Studios – Silver
Cross Platform: Integrated Campaigns
- Press On Campaign (B-to-B) For Kodak Print Services Division – Truth Collective – Silver
- ACI Up Integrated Campaign – Partners + Napier – Silver
- A Deliberate Life – Full Campaign – fishingpoet – Silver
- Drifters L.B. Identity – Initial Here Creative Services – Gold
- Filmworthy Campaign (B-to-B) Kodak Motion Picture Film – Truth Collective – Gold
Cross Platform: Public Service
- Our Scouting Legacy Posters – Myers Creative Imaging – Silver
- Help a Caregiver – Caregiver Respite Project – Icon Films and Antithesis Advertising – Silver
Cross Platform: Advertising Industry Self-Promotion
- 2015 Addy Awards Posters – Jay Marketing and Communications – Gold
- FUEL 16: Lost & Found – Cohber, Inc. – Gold
Elements of Advertising: Copywriting
- Wilmot Cancer Center Discovery Ball Copywriting – Dixon Schwabl – Silver
- FUEL 16 – Lost & Found – Stacey Rowe Communications – Silver
Elements of Advertising: Visual
- Root Catering Logo – Dixon Schwabl – Gold
- Dollop Gourmet Frosting – A3 Design – Silver
- Sea Salt & Spoke Logo Design – Brandtatorship – Silver
- “3D” Image for Cohber FUEL 2015 – Truth Collective – Silver
- Park Ave Summer Art Fest Poster – Sherri Hamilton – Gold
- Nazareth College Visual and Performing Arts Admissions Recruitment Illustration – Sherri Hamilton – Silver
- FUEL 16: Lost & Found – Envelopes – Cohber, Inc. – Gold
- “Lush” Image for Cohber FUEL 2015 – Truth Collective – Silver
- FUEL 15 Calendar Cover – Walter Colley Images, Inc. – Gold
- Allen Burger Venture – Myers Creative Imaging – Gold
- Our Scouting Legacy Photography – Myers Creative Imaging – Gold
- O’Brian Gere – Calabrese Studio – Silver
- RAF-20 Minutes And A Beer – Rich Brainerd Studios – Silver
- XRIJF – How Do You Jazz Fest? – Roberts Communications, Inc. – Silver
Elements of Advertising: Film & Video
- Community Bank Cinematography – Driving Away – Dixon Schwabl – Silver
- “El Mongoose” Brick By Brick – Optic Sky Productions – Gold
- ACI Chaos To Clockwork Animation – Partners + Napier – Gold
- ACI Sluggish To Supercharged Animation – Partners + Napier – Gold
- “El Mongoose” Brick By Brick – Optic Sky Productions – Gold
Elements of Advertising: Digital Creative Technology
- Mini Sitelet – Partners + Napier – Gold
Student Winners
- Upstate Organic Ad Campaign – Daniel Jurman, RIT – Gold
- Rebel with a Cause – Samantha Watson, RIT – Silver
- Though At Work Title Sequence 2015 – Jacob Casson & Neil Lavigne, RIT – Gold
- Suicide By The Mind – Andipaige Calloway, MCC – Gold
- Positive Negative Magazine VOL. 9 – Joe Hodapp/Jenna Hebler/Kyra Krenitsky, RIT – Gold
- Pix Tax – Emily A. Baker, RIT – Silver
- Water For Hope Logo, Branding & Website Design – Claire Malboeuf, Nazareth College – Silver
- Cultural Isolation – Chelsea Clarke, RIT – Silver
- The Dad Bod – Annie Wong, RIT – Silver
- Blac – Melissa Duet/Jihye Ma/Amber Doerr, RIT – Silver
- Fast Fashion – Liz McGrail, RIT – Gold
- A. Henckels – Andrea Corasanti, Syracuse University – Silver
- Smartcar – Kate Degen, Syracuse University – Silver
EY Scholarship Winners
Local Only Awards
- Monroe Community College Gold Star Gala Letterpress – Dixon Schwabl – Gold
- Canfield & Tack: Vibrant Fiber Poster Series – Canfield & Tack: Vibrant Fiber Poster Series – Silver
- Filmworthy Campaign (B-to-B) – Truth Collective – Gold
- MBW 3 Series Ringtones – Partners & Napier – Gold
- Tecgen FDIC Tradeshow Campaign – Partners + Napier – Silver
- Thompson Health Bravo For Breast Health – Dixon Schwabl – Silver
Congratulations to all our winners and best of luck as your work continues on to regional judging. Thank you to the community that continues to support this celebratory event. We look forward to seeing you next year for the 26th annual ADDYs!
#GRITANDGLORY
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