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Congratulations to 2017 ADDYs Winners

March 17, 2017


We’re proud to recognize Rochester’s marketing and advertising community at the 26th annual American Advertising Awards – or as we like to call them, the ADDYS. We had a record-breaking number of attendees this year gathered to celebrate legendary ideas. Thanks to all who submitted work this year and attended the show.

Please join us in a round of applause and congratulations to all of our professional and students winners. It was legendary work for a legendary year.


Best of Show: LensCrafters See. Good. Daily. – Truth Collective

Best of Digital/Social: OneSight 2016 Impact Site – Truth Collective

Best of Video/Broadcast: LensCrafters See. Good. Daily. :60 – Truth Collective

Best of Print: Gold Star Gala Campaign – Dixon Schwabl

Best of Photography: Plated – Myers Creative Imaging

Judges’ Special Recognition: “To Be A Man” – Solon Quinn Studios 


Cross Platform: Integrated Campaigns

Cross Platform: Public Service

Cross Platform: Advertising Industry Self-Promotion

  • FUEL 17: FAIL – Cohber – Silver

Film, Video, & Sound: Online Film, Video, & Sound

Film, Video & Sound: Branded Content & Entertainment

Film, Video & Sound: Public Service

Sales & Marketing: Collateral Material

Sales & Marketing: Direct Marketing

Sales & Marketing: Sales Promotion

Print Advertising: Advertising Industry Self-Promotion

Out-of-Home & Ambient Media

Online/Interactive: Websites

Online/Interactive: Social Media

Online/Interactive: Public Service 

Online/Interactive: Apps

Online/Interactive: Advertising Industry Self-Promotion

Elements of Advertising: Copywriting

Elements of Advertising: Visual

Elements of Advertising: Film & Video, Cinematography 

Elements of Advertising: Film & Video, Video Editing

Elements of Advertising: Film & Video, Animation, Special Effects or Motion Graphics

Elements of Advertising: Digital Creative Technology

Elements of Advertising: Sound

Local: Alternative Printing Methods & Special Finishing

Local: Booklets, Catalogs, Folders & Binders

Local: Direction

  • UR Medicine “You Are My Sunshine” – Icon Films – Silver

Local: Production Value

Local: ROI


Student Winners