Congratulations to 2017 ADDYs Winners

We’re proud to recognize Rochester’s marketing and advertising community at the 26th annual American Advertising Awards – or as we like to call them, the ADDYS. We had a record-breaking number of attendees this year gathered to celebrate legendary ideas. Thanks to all who submitted work this year and attended the show.

Please join us in a round of applause and congratulations to all of our professional and students winners. It was legendary work for a legendary year.

 

Best of Show: LensCrafters See. Good. Daily. – Truth Collective

Best of Digital/Social: OneSight 2016 Impact Site – Truth Collective

Best of Video/Broadcast: LensCrafters See. Good. Daily. :60 – Truth Collective

Best of Print: Gold Star Gala Campaign – Dixon Schwabl

Best of Photography: Plated – Myers Creative Imaging

Judges’ Special Recognition: “To Be A Man” – Solon Quinn Studios 

 

Cross Platform: Integrated Campaigns

• LensCrafters See. Good. Daily. – Truth Collective – Gold
• OAAA Vote to Count – Partners and Napier – Gold
• The Sole of a Man Preview Campaign – Icon Films – Gold
• Kodak Brand Revitalization – Eastman Kodak Company – Gold
• FUEL 17: FAIL – Cohber – Silver

Cross Platform: Public Service

• OneSight #Unblur Campaign – Truth Collective – Silver

Cross Platform: Advertising Industry Self-Promotion

• FUEL 17: FAIL – Cohber – Silver

Film, Video, & Sound: Online Film, Video, & Sound

• LensCrafters See. Good. Daily :60 – Truth Collective – Gold
• Social Media In Real Life – Optic Sky Productions – Gold
• Why – Solon Quinn Studios – Silver
• Barry Knaak – Content Central/Partners and Napier – Silver

Film, Video & Sound: Branded Content & Entertainment

• My Wife – Solon Quinn Studios – Gold
• WeatherFrom.com Site and Content – Truth Collective – Silver

Film, Video & Sound: Public Service

• To Be A Man – Solon Quinn Studios – Gold
• OneSight #Unblur Rwanda 360 – Truth Collective – Silver
• Connected For Good – Myers Creative Imaging – Silver
• Three Lives – UCO Media Group LLC – Silver

Sales & Marketing: Collateral Material

• The Sole Of A Man – Icon Films – Gold
• Gold Star Gala Campaign – Dixon Schwabl – Gold
• Nothing Is Impossible – Brandtatorship / Myers Creative Imaging – Silver
• Innovation Celebration Gala 2016 – Initial Here Creative Services – Silver
• Strong Museum Play Ball Campaign – Dixon Schwabl – Silver
• Villa of Hope Gala Campaign – Dixon Schwabl – Silver
• Discovery Ball Campaign – Dixon Schwabl – Silver

Sales & Marketing: Direct Marketing

• ForeScout Security – Brandtatorship – Gold

Sales & Marketing: Sales Promotion

• Robert Mondavi CSR Brochure – Partners and Napier – Gold

Print Advertising: Advertising Industry Self-Promotion

• Plated – Myers Creative Imaging – Gold
• FUEL 17: FAIL – Cohber – Gold
• Incite Magazine – Dixon Schwabl – Silver
• Storyline Skull T-Shirt – Dixon Schwabl – Silver

Out-of-Home & Ambient Media

• Advertising Week Vote to Count – Partners and Napier – Gold
• MTTS Chalk Installations – Partners and Napier – Silver
• OAAA Nasdaq Board – Partners and Napier – Silver
• OAAA Reuters Board – Partners and Napier – Silver
• Vote to Count Time Square Bus – Partners and Napier – Silver

Online/Interactive: Websites

• MINI Ringtones – Partners and Napier – Gold
• The Green Front Restaurant Website – LaBarge Media – Silver

Online/Interactive: Social Media

• Social Media In Real Life – Optic Sky Productions – Gold

Online/Interactive: Public Service 

• OneSight 2016 Impact Site – Truth Collective – Gold

Online/Interactive: Apps

• KODAK Reel Film App – Eastman Kodak Company – Silver
• RoCo Art of the Mix Web Application – Makeway – Silver

Online/Interactive: Advertising Industry Self-Promotion

• Truth Collective Website Relaunch – Truth Collective – Silver

Elements of Advertising: Copywriting

• The Sole Of A Man – Initial Here Creative Services – Gold
• Fuel 2016 Lost & Found: July Letter – Truth Collective – Silver
• Turning Stone Print Ad – Jay Marketing and Communications – Silver

Elements of Advertising: Visual

• Soleo Infographics – Partners and Napier – Gold
• United States Postage Stamp Set – Chris Lyons Illustration – Gold
• Indestructible – Brandtatorship – Gold
• Clark – Brandtatorship – Gold
• Bob Duffy – Incite Magazine Spread – Calabrese Studio – Gold
• Plated Photography – Myers Creative Imaging – Gold
• The Sole Of A Man – Icon Films – Gold
• The Sole Of A Man – Initial Here Creative Services – Gold
• Encore Capture la vie #2 – Walter Colley Images, Inc. – Silver
• Wegmans Pub Steak House Burger – Rich Brainerd Studios – Silver
• Boy Scouts Annual Report Photos – Myers Creative Imaging/ Brandtatorship – Silver
• Plates from “The Table” – Rich Brainerd Studios – Silver

Elements of Advertising: Film & Video, Cinematography 

• Character Lives Here – Optic Sky Productions – Gold
• Press On With Tad Carpenter – Optic Sky Productions – Gold
• The Grit & The Glory – Event Video – LaBarge Media – Gold
• Think About Who You Are – Optic Sky Productions – Silver
• High Peaks – Icon Films – Silver

Elements of Advertising: Film & Video, Video Editing

• Think About Who You Are – Optic Sky Productions – Gold
• Press on With Tad Carpenter – Optic Sky Productions – Gold
• Character Lives Here – Optic Sky Productions – Silver

Elements of Advertising: Film & Video, Animation, Special Effects or Motion Graphics

• Recycling Animation – Jay Marketing and Communications – Silver

Elements of Advertising: Digital Creative Technology

• MINI Ringtones – Partners and Napier – Gold

Elements of Advertising: Sound

• UR Medicine “You Are My Sunshine” – Gravity Pool Music & Audio Post – Silver

Local: Alternative Printing Methods & Special Finishing

• Gold Star Gala Die-Cutting – Dixon Schwabl – Silver

Local: Booklets, Catalogs, Folders & Binders

• Plated – Myers Creative Imaging – Gold
• Sole of Man – Canfield & Tack – Gold
• FUEL 17: FAIL – Cohber – Gold

Local: Direction

• UR Medicine “You Are My Sunshine” – Icon Films – Silver

Local: Production Value

• Disaster Happens – Optic Sky Productions – Silver
• Highmark Then and Now – Partners and Napier – Silver

Local: ROI

• OneSight #Unblur Campaign – Truth Collective – Gold
• New York State Fair Campaign – Dixon Schwabl – Silver
• LensCrafters See. Good. Daily. – Truth Collective – Silver

 

Student Winners

• EY Scholarship Winner: Thought at Work Title Sequence – Rochester Institute of Technology – Kelly Hurlburt & Wei Wei Huang
• EY Scholarship Winner: Death Wish Coffee // Mock Campaign – Rochester Institute of Technology – Adam Antalek, Chris Coe, Fontaine Rittelmann
• RAF Scholarship Winner – FLIP For Dye Hard Colorists – Rochester Institute of Technology – Sarah Cipro
• Boomtown Brew Coffee Roasters – Nazareth College – Boomtown Brew Coffee Roasters – Gold
• Alive X Groups Promotional Video – Nazareth College – Kristina Netti – Gold
• FLIP For Dye Hard Colorists – Rochester Institute of Technology – Sarah Cipro – Gold
• Cover from ellipse – Rochester Institute of Technology – RIT Editorial Photo & Design Class – Gold
• Intertwined from ellipse – Rochester Institute of Technology – RIT Editorial Photo & Design Class – Gold
• ellipse – Rochester Institute of Technology – RIT Editorial Photo & Design Class – Gold
• Thought AT Work Title Sequence – Rochester Institute of Technology – Kelly Hurlburt & Wei Wei Huang – Gold
• Blackfriars Theatre 2016-17 Season – Nazareth College – Kristina Netti – Silver
• Fresh Tests: LUSH Concept – Rochester Institute of Technology – Garrett Chase, Will Kelly, Kelsey Hinkel – Silver
• Island – Monroe Community College – Candice Grimes – Silver
• Death Wish Coffee // Mock Campaign – Rochester Institute of Technology – Adam Antalek, Chris Coe, Fontaine Rittelmann – Silver
• Bath Breath is a Date Killer – Syracuse University – Yunze Shi – Silver
• Buffalo Food Truck Tuesday Branding – Nazareth College – Kim Schlosser – Silver

 

#belegendary