EVENT DATE: May 21st 2019
TIME: 5:30pm – 8pm
LOCATION: Restaurant Good Luck,50 Anderson Ave, Rochester, New York 14607 (Get Directions)
PRICE: $3 at the door for RAF members/$5 for non-members.
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Tanvi Asher, designer and proprietor of Peppermint Boutique, Salty Boutique and Roc the Mint Fashion Truck will be sharing insights on what it’s like to brand and market a small retail business, her grassroots approach to marketing since she had no budget available to hire an agency, using Facebook as the first digital marketing AND selling tool since Instagram wasn’t around in 2011 and using fashion truck as marketing tool. She will also be sharing information about targeting a local audience by creating products that are reminiscent of local Rochester culture AKA all of her 585 products are one of a kind.
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