In case you missed it, the January 20 Minutes and a Beer started the new year off strong with enriching content and key takeaways that you can use for your clients/business/passion project today. Yelp Rochester Community Manager Megan Colombo shared an overview with us on what exactly a Yelp Community Manager does (spoiler: it's a really cool job), and the serious impact that online reviews have on consumer decision making. She also provided attendees with a handy checklist with easy steps to take today to optimize your online review pages - including your business Yelp page. Missed Meg's presentation? Check out the slides from the presentation here, along with some additional resources curated by Meg for your perusal:- Claim and manage your free business page at biz.yelp.com- Complete your profile including relevant categories and website- Add high quality photos to grab the attention of customers- Do respond to reviews authentically- Interested in the consumer data shared during the presentation? Learn more at yelp.com/factsheet- Check out this Yelp blog on the Do’s & Don'ts of responding to reviews- Questions about the Yelp Elite Squad? Shoot Meg an email & learn more hereWant to connect with Megan and learn more? Reach out to her anytime at rochester@yelp.com! From Megan, "I am always on the hunt for great local businesses and nonprofits to partner with, and would love to hear how else I can assist with your own/your clients’ growth goals."Thank you, Megan, for a fantastic start to the 2020 edition of 20 Minutes and a Beer!

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