Make better ads in less than 90 minutes

If you haven’t already, you should definitely make plans to see Art & Copy, playing this week at The Little Theatre. The film, directed by Doug Pray, details the creative genius of several relatively well-known and highly influential advertising creatives, such as George Lois, Mary Wells, Dan Wieden, Lee Clow, Hal Riney, and Rich Silverstein, among others, and explores the processes behind the creation of some of the most significant and moving ad campaigns of the last half-century.

It’s not a how-to guide to creating good ads, and it’s not necessarily guaranteed you’ll create better ads by watching the film, but you probably will walk out of the theater with your creative batteries recharged, and inspired to be a part of something equally impressive. Which in turn leads to great work. Something the RAF is all for.

Art & Copy
Playing at The Little Theatre, 240 East Ave., Downtown Rochester
Tuesday, 9/22 at 6:40pm and 9:10pm
Wednesday, 9/23 at 6:40pm and 9:10pm
Thursday, 9/24 at 6:40pm and 9:10pm (FINAL SHOWING)
More details on thelittle.org
Official movie website

— Scott Wolf