To TikTok or Not to TikTok… BOB Experts on How Social Changed Their Game

Author: Alyssa Bileschi When online searching for “Black-owned businesses in Rochester, NY,” you’ll find directories with…

Pot Roast, Steel, and Ghosts: A District 2 Conference to Remember

Author Jill Duff Did you know our local Greater Rochester is part of AAF’s District 2…

The Current State of Instagram: Will Advertising Ruin It?

Advertising has not been overly kind to the major social networks. Facebook ads have improved with…

Simple, short, and sweet. Period. The end.

Brevity is de rigueur for PR professionals, especially when it comes to pitching—both traditional journalists and…

“Free” advertising?

When it comes to social media, some people are keen on writing about the pecan-encrusted tilapia…

Why agency sites (mostly) stink, and an announcement…

Ok. They don’t uniformally stink. If you want to quickly assess the type of work an…