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20 Minutes & a Podcast #1: Sustainability Marketing

October 30, 2013


Did you miss the first 20 Minutes & a Beer last week? No worries, because the RAF has you covered, for this week and for all future 20MAABs. This the inaugural episode of 20 Minutes & a Podcast, a discussion that is meant to service as an extension of the topic covered at the 20MAAB events. Many of presentations cover ideas that can be difficult to condense down to 20 minutes, so this podcast will serve as a way for presenters to shine a little more light on their topics.

Former RAF President and Brand Cool PR Manager T.C. Pellett crushed his presentation last week, so he joins me on this podcast, along with Liz Brenna, founder and CEO of Social Good Business, a fellow B-Corper and sustainability marketing expert that has worked with numerous brands in the area. The discussion below focuses on Liz’s adventure in becoming a B-Corp, the risks brands face when sustainability marketing is ignored or disregarded, and what they can do to get the ball rolling if they decide sustainability marketing is a way of life that they wish to embrace.

Crack open a beer while listening and it’ll feel like you’re at the event. Enjoy!