RAF and Rochester Contemporary Art Center Announce Opening of On the Side Exhibition

Rochester Advertising Federation and Rochester Contemporary Art Center Announce Opening of On the Side Exhibition
Exhibit features work of members of the Rochester advertising community

ROCHESTER, N.Y., Sept. 6, 2018 –The Rochester Advertising Federation (RAF) and the Rochester Contemporary Art Center (RoCo) announce the opening of the 4th annual On the Side exhibition, a collaborative art exhibit between the two organizations. The On the Side exhibition will be on display at RoCo September 6, 2018 – September 22, 2018. The exhibit will begin with a special opening night celebration on Thursday, September 6, at RoCo, 137 East Ave, Rochester, NY 14604.

On the Side is an exhibition of fine art made by members of the Rochester Advertising Federation, featuring personal works by some of Rochester’s most well-known creatives, graphic artists, photographers, copywriters and more. The title of the exhibition stems from the personal work that many members of the local advertising community complete outside of their traditional working hours, work that is created “on the side.”

The 2018 On the Side exhibit will feature more than 80 submissions by Rochester-based artists. Since debuting in 2015, On the Side has quickly grown into a signature event and exhibit for the Rochester Advertising Federation and RoCo. In 2018, 29 local artists have work on display at RoCo for the exhibit.

On the Side is made possible by the generous support of sponsors, including: City Blue, The Daily Refresher, Rich Brainerd Studios, Rochester Contemporary Art Center, Optic Sky Productions, James M. Farley Financial Advisor, and Dixon Schwabl.

For more information on the On the Side exhibit, visit http://www.rochestercontemporary.org/exhibitions/on-the-side-2018/.

About Rochester Advertising Federation
The RAF is your connection to people, events, and ideas in the Rochester marketing communications community. Our members represent every facet of the creative profession including copywriters, art directors, web designers, freelancers, account executives, agency heads, marketing managers, printers, photographers, public relations professionals, and students.

About Rochester Contemporary Art Center
Rochester Contemporary Art Center (RoCo) is a venue for the exchange of ideas and a not-for-profit 501(c)(3) that was founded in 1977. As a center for thoughtful contemporary art, RoCo provides unique encounters for audiences and extraordinary opportunities for artists. Rochester Contemporary Art Center hours are Wed.–Sun., 12-5 pm, and Friday, 12-9 pm.