In the spirit of its commitment to education, the American Advertising Federation will hold a three-week nationwide book drive to promote literacy among disadvantaged children and youth. Book drive dates: October 27 – November 18. The drive will be held in conjunction with the Books for Kids Foundation. The new public service project demonstrates the advertising industry’s comprehensive understanding of corporate responsibility and the value and vital importance of education.
The AAF is asking members from its college chapters, clubs and corporate organizations and companies to donate new children’s books in the category of kindergarten through third grade. Books in Spanish are also encouraged. The AAF’s goal is 5,000 new books to be collected from October 27 to November 18, 2008. Donations will be accepted from either individual AAF members or as part of a group donation from a club, college chapter or member company.
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